Chapter 24
Cultural dimensions (Hofstede)
- Why use it? Hofstede’s cultural dimensions can be used to develop an effective strategy to cooperate with people from various countries and cultural backgrounds.
- What does it do? Hofstede’s cultural dimensions model can be useful in creating awareness of the various cultural differences that become apparent when an organisation starts to operate internationally.
- When to use it? Hofstede’s cultural dimensions model can help to avoid cultural misunderstandings and communication failures, helping organisations get off to a good start with potential clients or partners.
- What question will it help you answer? How can I become more effective when interacting with people from other cultures?
The big picture ...
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