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5 Years of Must Reads from HBR: 2022 Edition (5 Books)
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5 Years of Must Reads from HBR: 2022 Edition (5 Books)

by Harvard Business Review, Michael E. Porter, Joan C. Williams, Marcus Buckingham, Frances X. Frei
May 2022
Beginner content levelBeginner
1152 pages
27h 4m
English
Harvard Business Review Press
Content preview from 5 Years of Must Reads from HBR: 2022 Edition (5 Books)

The Rules of Co-opetition

by Adam Brandenburger and Barry Nalebuff

THE MOON LANDING just over 50 years ago is remembered as the culmination of a fierce competition between the United States and the USSR. But in fact, space exploration almost started with cooperation. President Kennedy proposed a joint mission to the moon when he met with Khrushchev in 1961 and again when he addressed the United Nations in 1963. It never came to pass, but in 1975 the Cold War rivals began working together on Apollo-Soyuz, and by 1998 the jointly managed International Space Station had ushered in an era of collaboration. Today a number of countries are trying to achieve a presence on the moon, and again there are calls for them to team up. Even the hypercompetitive ...

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Publisher Resources

ISBN: 9781647824402