DEFINING THE PATH TO THE ENDGAME:MAKING VALUE CREATION CHOICES
Since corporations have the obligation to maximize shareholder value, their top management, when assessing the different options for addressing discontinuities in its business, must produce a suitably attractive value proposition. To this end, it needs to carefully assess the value creation potential of the various specific environmental initiatives that will form the content of its strategic approach, be it functional, integrated or proactive. This assessment and selection process is the subject of this chapter.
Companies that come this far already embody a new view of environmental management; one that accepts that the quest for solutions to environmental issues is an essential ...