A Thousand Shades of Green

8

PROACTIVE ENVIRONMENTAL MANAGEMENT: BUILDING INSPIRED CORPORATE COMMUNITIES

‘Meeting the needs of the present without compromising the ability of future generations to meet their own needs’. The Brundtland Commission's broad definition of sustainability, the fifth and top step in the environmental hierarchy of needs, also represents the pinnacle of environmental management. Compared to the integrated approach which, as we've seen, involves the incorporation of environmental considerations into a company's normal strategy and operations, the proactive response demands far more: namely, a quantum leap in all aspects of corporate life and behaviour. As might be expected, the leadership tasks involved in meeting this challenge are formidable and ...