Chapter 7: Hands-on Business Outputs
The ‘try before you buy’ power position
Would you buy your next house from a website profile alone? No matter how much information is provided about a house on a website (detailed descriptions of its features, three-dimensional views of each room), most people would prefer to walk through the house themselves before deciding whether or not to purchase it. They know that seeing the description of a house is no substitute for checking the quality of its construction firsthand, for speaking with the people in the neighbourhood, for physically going through it to see if it will really meet the needs of your family.
Doing a hands-on check of a prospective house is a reasonable and practical way of determining ...
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