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Agile Principles Unleashed: Proven approaches for achieving real productivity gains in any organisation
book

Agile Principles Unleashed: Proven approaches for achieving real productivity gains in any organisation

by Jamie Lynn Cooke
July 2010
Intermediate to advanced
390 pages
7h 10m
English
IT Governance Publishing
Content preview from Agile Principles Unleashed: Proven approaches for achieving real productivity gains in any organisation

CHAPTER 8: REAL-TIME CUSTOMER FEEDBACK

Every audience is a customer

Throughout this book, the terms ‘business owners’ and ‘customers’ have been used almost interchangeably. In the traditional business environment, there is a significant difference between these terms:

  • A ‘customer’ is an external client. Customers are the ones who use your products and services. They provide the funding that drives your work. In many organisations (particularly commercial ones), they are the only ones that matter.
  • A ‘business owner’ is usually an internal staff member. They are a part of the organisation, but their needs may not be considered as important as those of external customers.

In the Agile world, the terms ‘customer’ and ‘business owner’ are essentially ...

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Publisher Resources

ISBN: 9781849281379