June 2008
Beginner to intermediate
240 pages
4h 26m
English
Value chain analysis (VCA) is a used to identify a company’s potential sources of economic advantage and to achieve an optimal allocation of resources. This is done by reviewing its internal core competencies in light of its external environment. A company’s value chain is part of a larger industry value system that includes the value creating activities of all of the industry participants—from raw materials suppliers through to the final consumer. VCA separates the company’s processes into strategically relevant value creating activities. This analysis provides rich insights into industry profit and assists to identify strategies needed to generate competitive advantage.
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