Description and PurposeLink to the Experience CurveLink to the Product Life CycleCombining the Experience Curve and the Product Life CycleStars—High Growth Rate, High Market ShareCash Cows—Low Growth Rate, High Market ShareDogs—Low Growth Rate, Low Market ShareProblem Children—High Growth Rate, Low Market ShareStrengthsWeaknessesHow to Do ItStep 1: Divide the Company into its SBUs or Business Product Lines/SegmentsStep 2: Measure the Growth Rate of each SBU or SBL MarketStep 3: Measure the Relative Market Share of Each SBU or SBLStep 4: Position Each SBU or SBL Along the Matrix DimensionsPlotting on the Vertical Axis—Market Growth RatePlotting on the Horizontal Axis—Relative Market SharePlot Contribution BubblesStep 5: Construct a Matrix for All CompetitorsStep 6: Assign Optimal Generic Strategies to Each Business Unit or Product LineStep 7: Further Disaggregate the AnalysisStep 8: Introduce Analytical DynamicsConstruct a Share Momentum GraphSustainable Growth Rate AnalysisStep 9: IterationStrategic EvaluationCompetitive Analysis