API Analytics for Product Managers

12

Business Metrics

If you want customers to find, use, and integrate your APIs, you need to make sure they have a great product experience. If you have built a low-friction, easy-to-navigate experience to deliver high-quality, reliable, and scalable APIs, your customers will see the value; and your business metrics, such as revenue, customer lifetime value (CLV), product adoption, and so on, will start to improve.

In Chapter 10, you learned about infrastructural metrics and how they help evaluate the core function and quality of your APIs. In Chapter 11, API Product Metrics, you learned how to measure the impact of your API experience by evaluating the product metrics. In this chapter, you’ll learn about the business metrics you need to set ...