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Appreneur: Secrets to Success in the App Store by Taylor Pierce

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Chapter     1

Staring at the Bottom and Rising to the Top

The year was 2009; I was just finishing my freshman year at the University of Texas at Austin. I sat in my room, proud of my year. I had decided to pay for my own college education in order to take the burden off of my parents’ shoulders. I took a look at my banking information and nearly had a heart attack. I had less than $100 in my account and a loan of nearly $25,000 staring me right in the face. Keep in mind that this was only my first year of college. At the rate at which college tuition was increasing, I was sure to be six figures in debt by the time I graduated. I thought to myself, “I may have bitten off a little more than I can chew.”

Mentally exhausted by the financial pit ...

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