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Appreneur: Secrets to Success in the App Store by Taylor Pierce

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Chapter     5

Managing Users Today for Success Tomorrow

In the summer of 2011, I created a new app that I hoped would be a real success. After a few months of low sales, I decided to make the app freemium. With this new model, the app saw thousands of downloads each day. Server costs began to get pretty expensive, and the app was taking up a lot of my time. Server costs are generally calculated based on the amount of data your app’s database uses. If you have an app that has a lot of database interactions and a lot of users, your server costs can be hundreds of dollars a month. I wanted to move on to a new project, so I decided to sell the app. Although the app did not generate much revenue, it had a massive user base. I listed the app’s rights ...

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