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Appreneur: Secrets to Success in the App Store by Taylor Pierce

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Chapter     9

The Life Cycles of Apps

Much like a living entity, apps have an expiration date for success, or what I like to refer to as a life cycle. No two apps have the same life cycle. With all the information presented to this point, it should be easy for you to predict where you app is in terms of its life cycle. A flawed assumption some people make is that if you create a popular app, it will sell at the top forever. This is not true even with the top-selling games. Angry Birds serves as an excellent example. When this app is trending downward, the experienced developers make a new iteration of the game or launch a major update to counteract the downward trend. If they did not make these changes, in all likelihood, the game wouldn’t even ...

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