Chapter     7

Making the Most of Your Advertising Money

Experience has been my teacher concerning advertising of apps. I wish I could say that I nailed it on my first try, or second, or even third. Thankfully, I learn from my mistakes, because I made every advertising mistake one could before I became adept at using advertising effectively. One seemingly sound source of advertisement advice is ad agencies. They will likely contact you, pitching ad campaigns that are too good to be true. I fell for this a few times. I ran a massive campaign with one of these agencies and saw no increase in sales. I wasted thousands of dollars; I can tell you that something like that leaves a really bad taste in your mouth. After hearing over the years from all ...

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