November 2013
Beginner to intermediate
92 pages
2h 8m
English
Content preview from Appreneur: Secrets to Success in the App Store
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 4
Generating Revenue from Various Business Models
As you learn more about the world of apps, you begin to understand that different types of apps require different business models. Most amateur appreneurs think that the only way an application can generate revenue is with the paid model (pay a flat, one-time fee to download the application; $0.99, $1.99, $2.99, and so on). This is the simplest strategy, but it doesn’t always produce the results you desire. Recently, I have noticed that free apps with in-app purchases, or “freemiums,” have dominated the market. Here is why: people do not hesitate to download free apps. You will generally get between 50 and 100 free downloads per paid download. That means (at the high end), if fifty ...
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