Art, Media Design, and Postproduction

1Randomized Signification

Elements for Exchange

Premise: This chapter explores methods of chance and free association for the recombination of image, sound, and text in contemporary production of art and media design.

The recombination of pre-existing elements in ways that appear random or with no clear logic was explored in depth across the visual arts with collage during the early part of the twentieth century. There were many approaches to working with pre-existing material, some which included methods of randomization and free association that led to works of art that were reflective of the social experience of modernity and modernism by avant-garde artists and writers.

Random signification, that is, the creation of meaning with an apparent ...