Art, Media Design, and Postproduction

11Media Mashups

Appropriation and Remix of Image, Sound, and Text

Premise: This chapter explores media mashups. It focuses on the creation of meaning with the juxtaposition of sampled material consisting of image, sound, and text.

Media mashups have roots in sampling, which became popular in music around the 1970s with the growing popularity of music remixes in disco and hip hop culture. Even though mashups are founded on principles initially explored in music they are not straightforward remixes if we think of music remixes as a new interpretation of an existing song, not meant to supersede the original recording, but to support it as an alternative version.¹ Media mashups are defined primarily by material sampling,² which means that the basic ...