Skip to Main Content
Art, Media Design, and Postproduction
book

Art, Media Design, and Postproduction

by Eduardo Navas
June 2018
Intermediate to advanced content levelIntermediate to advanced
226 pages
6h 49m
English
Routledge
Content preview from Art, Media Design, and Postproduction

5Bifurcated Meaning

Infliction of Statements

Premise: This chapter examines the slippage of meaning in the process of creating direct and open-ended works of art and media design.

The way meaning is constructed was analyzed at length in early semiotics, which is linked to methods that fall under the general paradigm of structuralism; which, in turn, proposes the assumption that everything can be explained in terms of systems. As researchers continued to implement structural methods of analysis, they began to question many assumptions about structuralism itself. In semiotics, what became evident was that meaning is unstable, because it keeps changing based on subjectivity by both readers and producers. This in effect is a feedback loop that ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Digital Painting Techniques

Digital Painting Techniques

3dtotal. 3dtotal.Com
The Daily Book of Art

The Daily Book of Art

Colin Gilbert, Dylan Gilbert, Elizabeth T. Gilbert, Gabriel Guzman, Rebecca Razo, Sharon Robinson, Amy Runyen, David Schmidt
Anatomy of Design

Anatomy of Design

Steven Heller, Mirko Ilic
Graphic Design That Works

Graphic Design That Works

Rockport Publishers

Publisher Resources

ISBN: 9781315453231