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Artist Management for the Music Business by Paul Allen

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2 Preparing to Manage

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The short course on preparing to manage artists is this: Get some education, get some experience, find some clients, and then go to work managing. This chapter will include some of that, but it will also include a deeper look into the realities of the business, and the character of the relationships a manager will develop in the industry. And most importantly it will help the manager understand realities that will impact their effectiveness at advancing the careers of artist clients.

Management is part of a big business

Managing artists in the music business is done within the context of the general business environment, ...

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