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Artist Management for the Music Business by Paul Allen

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11 Conducting Business for the Artist

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Presenting the artist for a recording contract: An exercise in time management

Among the most valued assets an artist manager has is time. How and where managers use their time on behalf of their artists dictates how efficient they are in the other areas of artist management. Managing time means an artist manager must develop the ability to manage meetings—large and small—even if the meetings seem to be in the control of others.

The manager schedules meetings for a variety of reasons, but none is more important than the meeting requested with a label to present an artist for a recording contract. Given the ...

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