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Artist Management for the Music Business by Paul Allen

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Introduction

Considering artist management as a profession

Whatever the name—manager, personal manager, artist manager, brand manager, or representative—managing artists in the music business means that you are becoming a part of every facet of someone else’s life. There is virtually no aspect of the professional and personal corners of an artist’s life that a manager doesn’t encounter on a regular basis. Helping direct the career success of an artist requires it. To the manager new to the profession, they will find it is immensely time consuming, slow to deliver rewards, but energizing with its fast pace and regular challenges.

Artists in the music business are sometimes managed by attorneys. But, there is a reason why professional managers ...

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