6 Planning: A Primer for the Artist Manager

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An effective manager working as an advocate for an artist requires an understanding of the general elements of planning, and an appreciation of the value of plans in guiding an artist’s career. This chapter is an introduction to planning, and it includes specific guidance on creating and budgeting for a plan.

A weakness found in the music business is the lack of any formal planning for artists, especially new artists. Veterans of the music business, both artists and their managers, have a short-term and long-term vision for managing careers and they frequently are not formalized in any written form. ...

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