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Are You Sitting
Comfortably? A Guide
to Occupant Packaging
in Automotive Design
Paul Herriotts and Paul Johnson
Jaguar Land Rover, UK
In this chapter, the importance of considering ergonomics in vehicle design is dis-
cussed. The authors then describe a process that they have employed successfully in
CONTENTS
3.1 Introduction .................................................................................................... 18
3.2 The Aims of Occupant Packaging .................................................................. 19
3.2.1 Occupant Packaging as a Brand Differentiator ..................................20
3.2.2 The Role of Occupant ...