October 2025
Intermediate to advanced
280 pages
6h 2m
English
Content preview from B2B Content Marketing Strategy
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1 B2B Content Marketing Strategy Needs a Refresh
I once consulted with a large, multinational B2B corporation that sold a suite of products to multiple buyer types and had multiple marketing teams: Corporate Brand Marketing, marketing by product, marketing by solution.
My assignment was to improve the performance and efficiency of marketing for one solution (which comprised several products that served a particular customer cohort) by refining their content strategy and production process, cross-functional campaign operations, and establishing a new modus operandi that could be used by marketing teams for other solutions and products.
One of the initiatives they were launching was a webinar series intended to capture ICP (ideal customer profile) ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.