B2B Content Marketing Strategy

INDEX

The main index is filed in alphabetical, word-by-word order. Acronyms and Mc are filed as presented; numbers are filed as spelt out. Locators in italics denote information within figures; those in roman numerals denote information within the foreword.

• accountability 4, 205, 209, 249

• Acme Inc. 235–37

• action plans 14, 48

• ActiveCampaign 221

• activity-based reporting 7, 21, 28, 154–55, 169

• adaptability 55, 64, 94, 100, 152–53

• administration 230

• Adobe Max 79

• advertising (ads) 2, 15, 70

• advocacy 19, 42, 58, 61–62, 81, 200, 214, 228, 231

• ‘aha’ moments 188

• AI 42, 63, 65, 73–74, 78–80, 86–87, 106–07, 146–48, 157, 179

• AI Overviews (AIO) 83–84, 136

• alignment framework 135–38, 157

  • see also strategic alignment

• alignment metrics 137

• ambassadors