B2B Content Marketing Strategy

4 The Community Growth Framework

Let’s face it: your brand moat isn’t going to be dug by your tech stack.

Agentic AI isn’t going to hack audience growth for you and pixel data is no replacement for knowing someone’s personality.

As ads and marketing content continue to bury us all in a digital pile and genuine opinion versus paid recommendation becomes increasingly difficult to parse, humans have—for a while—increasingly turned away from listicles and back to human beings when they want to know what to buy. Especially in B2B.

In the early days of content marketing, the concept of “produce high-quality content and deliver value to customers” was a novel growth strategy. It was supposed to be our post-swindle era of marketing ushered in by tech ...