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B2B Content Marketing Strategy
book

B2B Content Marketing Strategy

by Devin Bramhall
October 2025
Intermediate to advanced
280 pages
6h 2m
English
Kogan Page
Content preview from B2B Content Marketing Strategy

13 What Happens When It Doesn’t Go to Plan?

Just because you get called to a fight doesn’t mean you have to go.

MY MOM

Financial fraud has been a surprising theme in my career.

By accident, of course, and never invited, but it keeps showing up. So, I wasn’t concerned when the COO of a company my client worked with accused me of it on a call.

Let me back up.

I was consulting for a growth marketing agency, helping the CEO with their business strategy and operations to prepare them to achieve more ambitious growth goals.

Among the company’s many challenges, the service delivery team had been understaffed for months and their core service product was being mismanaged by the department head. By the time I arrived, many customers were unhappy and ...

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Publisher Resources

ISBN: 9781398622524