October 2025
Intermediate to advanced
280 pages
6h 2m
English
Content preview from B2B Content Marketing Strategy
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5 Getting to Really Know Your Customers
What is curiosity? It is a desire to close some information gap that you notice. If you don’t have that desire, you aren’t curious by definition, period.
ROBERT MORTON, FOUNDER, HIGHLAND INSIGHTS
Marketing Mary Wants More
She’s sick of being defined by categorical criteria. She is more than her job title and age. The company she works for? She likes it but it doesn’t define her. It’s merely a pitstop on this grand adventure she has planned in which she will transform multiple times, unearthing new thoughts, desires, fears, and expectations she can’t even imagine right now.
Yet here she is, in her daily reductive stance, trapped in her prison cell of cubicle creativity trying to craft 3D comments for ...
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