October 2014
Intermediate to advanced
272 pages
5h 58m
English
Content preview from Becoming Your Best: The 12 Principles of Highly Successful LeadersBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,







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CHAPTER 2
Lead with a Vision
Iattended an international conference of business executives in Istanbul, Turkey, that featured as guest speakers the president of Coca-Cola and the president of Mercedes-Benz. In separate speeches, both of these high-level business leaders said that they don’t believe in mission statements.
I was intrigued by their comments. They described how important it was to them, as individuals and as company presidents, to have clear, inspiring, and transformational visions of who they were and where they wanted to go. I believe that what they were saying was that we need to be careful not to create a “mission statement,” hang it on the wall, and feel that this makes us ...
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