Book description
Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.
Product information
- Title: Before Page Design
- Author(s):
- Release date: December 2003
- Publisher(s): Peachpit Press
- ISBN: 9780201795370
You might also like
book
Making and Breaking the Grid
For designers working in every medium, layout is arguable the most basic, and most important, element.
book
The Guided Sketchbook That Teaches You How To DRAW!
Always wanted to learn how to draw? Now’s your chance. Kean University Teacher of the Year …
book
Infographics: The Power of Visual Storytelling
Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must …
book
Graphic Icons: Visionaries Who Shaped Modern Graphic Design
Who are history's most influential graphic designers? In this fun, fast-paced introduction to the most iconic …