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Before Page Design
book

Before Page Design

by John McWade
December 2003
Intermediate to advanced content levelIntermediate to advanced
208 pages
6h 32m
English
Peachpit Press
Content preview from Before Page Design

Introduction

I didn’t start out as a designer. I started out as the publisher of a tiny street newspaper—eight pages every couple months or so. I was 20 years old. But I was aware from the start that the way the paper looked—the mix and character of its typefaces and sizes, the general rhythm of its layouts—had an effect on how readers perceived it. When the design of it was right, it was absolutely believable, solid as rock. When it was wrong, it had no presence at all, no authority; it looked like the collage of articles that it was, something any amateur could do.

It’s hard to describe, but I could tell that the right design transcended the ink and paper. Designed correctly, the paper did not appear to be designed at all; what the reader perceived ...

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Publisher Resources

ISBN: 020179537XPurchase book