How to make a familiar vehicle make a grand entrance anywhere it goes.
Remember the tallest kid in your fourth-grade class? Chances are you do. Why? Because he or she stood out like a lighthouse in a sea of classmates. That’s exactly what this brochure does in the mail. Its elegant, square shape folds open to more than 2 feet wide and towers over its smaller companions, causing it to get first notice—a primary goal in direct-mail marketing. But catching the eye of your audience is not enough. The brochure must be designed to draw the reader in, deliver information with as little fuss as possible, and especially, evoke a response. Here’s how to go about it: