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Before Page Design
book

Before Page Design

by John McWade
December 2003
Intermediate to advanced content levelIntermediate to advanced
208 pages
6h 32m
English
Peachpit Press
Content preview from Before Page Design

Brochures

How to make a familiar vehicle make a grand entrance anywhere it goes.

Beautiful, square brochure makes a regal impression

Remember the tallest kid in your fourth-grade class? Chances are you do. Why? Because he or she stood out like a lighthouse in a sea of classmates. That’s exactly what this brochure does in the mail. Its elegant, square shape folds open to more than 2 feet wide and towers over its smaller companions, causing it to get first notice—a primary goal in direct-mail marketing. But catching the eye of your audience is not enough. The brochure must be designed to draw the reader in, deliver information with as little fuss as possible, and especially, evoke a response. Here’s how to go about it:

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Publisher Resources

ISBN: 020179537XPurchase book