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Before Page Design
book

Before Page Design

by John McWade
December 2003
Intermediate to advanced content levelIntermediate to advanced
208 pages
6h 32m
English
Peachpit Press
Content preview from Before Page Design

Fliers & Mailers

Follow these steps and improve the vitality of your fliers and mailers.

Preflight checklist for your flier

Is it possible to design a low-budget flier that really sells a product? Yes, if you can keep all eyes on the product.

Imagine walking into a furniture showroom and spotting something you really love. Does your mind immediately turn to thoughts of rentals? What else the company sells? The store’s phone number?

image

Of course not. You want to know more about the prize you just discovered. What is it made of? Will it be practical for me? How can I get it?

That’s what your flier must do—show something desirable, tell people why they ...

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Publisher Resources

ISBN: 020179537XPurchase book