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Being Agile: Your Roadmap to Successful Adoption of Agile
book

Being Agile: Your Roadmap to Successful Adoption of Agile

by Mario E. Moreira
October 2013
Beginner to intermediate content levelBeginner to intermediate
268 pages
6h 44m
English
Apress
Content preview from Being Agile: Your Roadmap to Successful Adoption of Agile

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Importance of Customer Engagement

No plan survives contact with the customer.

—Variation on Helmuth von Moltke

In Agile, delivering customer value is key. As discussed in the preceding chapter, what the customer finds valuable, changes over time, and so do the market conditions. This is why applying big upfront methods, such as waterfall, can be unwieldy. When you fix customer needs up front and plan the path to delivery without continuously engaging with the customer, you might stick to the plan, but you will be incrementally veering away from what the customer finds valuable. The moment you engage with customers on a continual basis, the ...

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Publisher Resources

ISBN: 9781430258391Purchase book