Better, Simpler Strategy

LIST OF FIGURES

Figure 1-1. How businesses create value

Figure 1-2. Value creation under Renew Blue

Figure 1-3. Key value drivers

Figure 2-1. Return on invested capital (ROIC) of S&P 500 Companies, 2009–2018

Figure 2-2. Return on invested capital (ROIC) in various countries, 2009–2018

Figure 2-3. Return on invested capital (ROIC) in the US insurance industry, 2009–2018

Figure 2-4. Return on invested capital (ROIC) in various US industries, 2009–2018

Figure 2-5. Return on invested capital (ROIC) for companies in the top third of the S&P 500 in 2009

Figure 3-1. Modes of value creation: Increases in WTP and decreases in WTS

Figure 3-2. Sharing value with customers, employees, and suppliers

Figure 3-3. Apple benefiting from high WTP and low WTS ...