NOTES
Preface
1. The pioneering article is Adam M. Brandenburger and Harborne W. Stuart, “Value-based Business Strategy,” Journal of Economics & Management Strategy, March 1996, 5(1): 5–24. Strategy as a combination of cooperative and non-cooperative moves is analyzed in Adam M. Brandenburger and Harborne W. Stuart, “Biform Games.” Management Science, April 2007, 53(4):537–549. For readers interested in a book that touches on many aspects of value-based strategy, I recommend Adam M. Brandenburger and Barry J. Nalebuff, Co-opetition (New York: Doubleday, 1996).
2. Frances Frei and Felix Oberholzer-Gee, “Better, Simpler Strategy,” Boston: Harvard Business School, 2017, at https://secure.touchnet.net/C20832_ustores/web/classic/product_detail.jsp?PRODUCTID=41&SINGLESTORE=true ...
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