PREFACE
Strategy is simple.
I am not sure this is the right sentence to begin this book. You—my reader—and I do not know each other, and I am concerned I may be creating a poor first impression. So let me assure you, I am not prone to making grand statements. My world—the world of rigorous academic research that helps improve management practice—is all about careful reasoning. Our sentences begin with “probably,” and our numbers come with 95 percent confidence intervals.
And yet, it is true: strategy is simple.
Seeing the simplicity in strategy is not easy. It took me many years and the guidance of great teachers and patient colleagues. Sharing the insight is possibly even harder. Fortunately, I have had much practice. I have been teaching ...
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