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Better, Simpler Strategy
book

Better, Simpler Strategy

by Felix Oberholzer-Gee
April 2021
Intermediate to advanced
288 pages
6h 48m
English
Harvard Business Review Press
Content preview from Better, Simpler Strategy

INDEX

A/B testing, 8384

Accenture, 187

adaptive clothing market, 222230

Airbnb, 192, 204, 207

airline industry, 3335

Alibaba Group, 15, 5354, 64, 89, 92, 104, 108

Alipay, 54, 64, 88, 106

Amazon

Best Buy and, 7, 8, 9, 11, 13

e-reader market and, 14, 4344, 64, 66, 72

Etsy and, 107108

focus on WTP by, 4344, 4950

American Society of Composers, Authors and Publishers (ASCAP), 7778

Anand, Ike, 204205, 207, 217218

Android operating system, 100, 101

anomaly detection algorithms, 17, 168169

Apollo Hospitals, 168

Apple, 11, 64, 230

comeback by, 97101

complements and, 15, 7275

value creation by, 2932

artificial intelligence, 168169

AT&T, 92

ATMs, 8081

Auerbach, Anna, 134

automobile industry, 167, 169, 193194

AutoZone, 22

Baidu, 92

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Publisher Resources

ISBN: 9781633699700