ABOUT THE AUTHORS
Michael Minelli is a sales and marketing expert with over 16 years of experience in the business analytics solutions space. Currently, he is Vice President of Sales and Global Alliances, Information Services for MasterCard Advisors, where he is responsible for leading sales and strategic alliances that monetize MasterCard’s data assets. MasterCard data assets encompass 1.8 billion cards, representing 34 million merchants in 210 countries and territories. Prior to MasterCard Advisors, Minelli led Revolution Analytics’ sales team. He was responsible for both new business development and strategic alliances for the firm’s software and services offerings supporting the Open Source R project.
Prior to joining Revolution Analytics, Minelli built his foundation and expertise in analytic solution sales and marketing as he served as a Sales Director and Global Account Manager at SAS. During his 11 years in multiple roles at SAS, he built an extremely successful track record selling large-scale analytic projects associated with customer intelligence, risk management, supply chain, and finance.
Prior to joining SAS, he was a sales executive at MMS, a start-up ERP and business intelligence firm (MMS was acquired in 1999 by AMOS).
Big Data, Big Analytics is Michael Minelli’s second book. He is also the coauthor of Partnering with the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers (John Wiley & Sons, 2007).
Michael holds a BA in Marketing from Pace ...