The availability of Big Data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability.
The Age of Big Data is here, and these are truly revolutionary times if both business and technology professionals continue to work together and deliver on the promise.
Thank you for taking the time to read our book and we hope you enjoyed reading it as much as we did writing it. We’d like to conclude with a transcript from one of the most charismatic speakers on the Big Data circuit, Google’s Avinash Kaushik, from his presentation at Strata 2012, “A Big Data Imperative: Driving Big Action”:
I actually don’t really care about the promise of data unless they can deliver on that promise that comes with the data.
I’m going to try and bring things back to a practical level and open my talk with this quote, “Information is powerful,” said a Kenyan farmer, “it’s what we use it for that will define us.” I love, I love this quote. If you look at all the hype that’s connects to big data it solves for the first problem, if you listen ...