January 2013
Beginner to intermediate
187 pages
5h 50m
English
book
Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses
by Michael Minelli, Michele Chambers, Ambiga Dhiraj
Content preview from Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's BusinessesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CONTENTS
Chapter 1: What Is Big Data and Why Is It Important?
A Flood of Mythic “Start-Up” Proportions
Big Data Is More Than Merely Big
The Expanding Universe of Unstructured Data
Chapter 2: Industry Examples of Big Data
Digital Marketing and the Non-line World
Database Marketers, Pioneers of Big Data
Big Data and the New School of Marketing
Big Data and Algorithmic Trading
Big Data and Advances in Health Care
Pioneering New Frontiers in Medicine
Advertising and Big Data: From Papyrus to Seeing Somebody
Using Consumer Products as a Doorway
Chapter 3: Big Data Technology
The Elephant in the Room: Hadoop’s Parallel World
Data Discovery: Work the Way People’s Minds Work
Open-Source Technology for Big Data Analytics
Predictive Analytics Moves into the Limelight
Mobile Business Intelligence Is Going Mainstream
Inter- and Trans-Firewall Analytics
R&D Approach Helps Adopt New Technology
Chapter 4: Information Management
Big Data Computing Platforms (or Computing Platforms That Handle the Big Data Analytics Tsunami)
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.