CONTENTS
Chapter 1: What Is Big Data and Why Is It Important?
A Flood of Mythic “Start-Up” Proportions
Big Data Is More Than Merely Big
The Expanding Universe of Unstructured Data
Chapter 2: Industry Examples of Big Data
Digital Marketing and the Non-line World
Database Marketers, Pioneers of Big Data
Big Data and the New School of Marketing
Big Data and Algorithmic Trading
Big Data and Advances in Health Care
Pioneering New Frontiers in Medicine
Advertising and Big Data: From Papyrus to Seeing Somebody
Using Consumer Products as a Doorway
Chapter 3: Big Data Technology
The Elephant in the Room: Hadoop’s Parallel World
Data Discovery: Work the Way People’s Minds Work
Open-Source Technology for Big Data Analytics
Predictive Analytics Moves into the Limelight
Mobile Business Intelligence Is Going Mainstream
Inter- and Trans-Firewall Analytics
R&D Approach Helps Adopt New Technology
Chapter 4: Information Management
Big Data Computing Platforms (or Computing Platforms That Handle the Big Data Analytics Tsunami)
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