Advocate Marketing Playbook Overview
You're excited about turning your Advocates into a powerful marketing force.
Now the big question: How do you do this? How do you identify Advocates? How do you energize them to spread positive word of mouth and drive sales? And how do you track results from advocacy programs?
The Advocate Marketing Playbook provides an easy to follow, step-by-step approach to harnessing the power of advocacy in your business. The playbook details the four major steps of the Advocate marketing process (see Figure 15.1).
- Write and publish highly positive reviews of your products and services, boosting online ratings and sales.
- Create and share glowing stories about their experiences with your company and/or brand, increasing credibility and highlighting ...