Ready to take your advocacy program to the next level?
You can create different types of advocacy programs for different segments of Advocates. Table 25.1 shows how a hotel could use this approach.
|Advocate Segment||Advocacy Goal||Sample Advocacy Program Name|
|Meeting and event planners||Get meeting and event planners who are Advocates to recommend your property to their clients, colleagues, and peers.||“Destination Success”|
|Business travelers||Get business travelers who are Advocates to recommend your property to their colleagues and peers.||“Taking Care of Business”|
|Vacation travelers||Get vacation travelers who are Advocates to recommend your property to their family members and friends.||“Dream Vacations Start Here”|
Table 25.2 shows another way to do this by focusing on certain segments of your Advocates.
|Advocate Segment||Advocacy Goal||Examples|
|Heavy users||Get heavy users who are Advocates to recommend to moderate and light users how to take advantage of more of your product or service features.||
|Business users||Get business users who are Advocates to recommend using your product or services for business use to their colleagues and peers.|