July 2012
Intermediate to advanced
304 pages
6h 45m
English
Content preview from Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 25
Energizing 2.0
Ready to take your advocacy program to the next level?
You can create different types of advocacy programs for different segments of Advocates. Table 25.1 shows how a hotel could use this approach.
Table 25.1 Sample Advocacy Programs for a Hotel
| Advocate Segment | Advocacy Goal | Sample Advocacy Program Name |
| Meeting and event planners | Get meeting and event planners who are Advocates to recommend your property to their clients, colleagues, and peers. | “Destination Success” |
| Business travelers | Get business travelers who are Advocates to recommend your property to their colleagues and peers. | “Taking Care of Business” |
| Vacation travelers | Get vacation travelers who are Advocates to recommend your property to their family members and friends. | “Dream Vacations Start Here” |
Table 25.2 shows another way to do this by focusing on certain segments of your Advocates.
Table 25.2 Sample Advocacy Programs for Other Segments
| Advocate Segment | Advocacy Goal | Examples |
| Heavy users | Get heavy users who are Advocates to recommend to moderate and light users how to take advantage of more of your product or service features. |
|
| Business users | Get business users who are Advocates to recommend using your product or services for business use to their colleagues and peers. |
|
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.