June 2016
Intermediate to advanced
208 pages
4h 55m
Spanish
Content preview from Brand Soul
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CONCLUSIONES
C1. Para entender el proceso de humanización de una marca primero tenemos que comprender cómo y por qué se relaciona una persona con una marca, para después determinar el modo de evaluar los rasgos humanizadores de la misma.
C2. De esa relación deducimos que los aspectos que configuran la personalidad de un sujeto y los rasgos que definen sus relaciones, se pueden aplicar también a las marcas. Una marca, en ese sentido, será, más que una marca personalizada, una marca humanizada. La relación del consumidor con esa marca, por tanto, podrá ser considerada una relación personal y humana.
C3. Las relaciones que se establecen entre las personas y las marcas podemos dividirlas en tres conceptos fundamentales: motivaciones y necesidades ...
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