June 2016
Intermediate to advanced
208 pages
4h 55m
Spanish
Content preview from Brand Soul
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
PRÓLOGO
Para las personas ajenas al mundo del marketing es fácil confundir una marca con un producto. También he visto –y, en este caso, a más de una persona de nuestra profesión– confundir una marca con un nombre comercial. Son errores graves que conducen a decisiones de negocio equivocadas. En el peor de los casos, destruyen valor para las compañías y, en el mejor, hacen que la inversión en marketing sea tremendamente inefectiva.
La gente compra productos –zapatos, relojes, automóviles, teléfonos o bebidas–, pero el valor incremental –el precio adicional que todos nosotros estamos dispuestos a pagar por los beneficios emocionales– proviene de las marcas. Y ahí precisamente reside el gran valor del Marketing (con M mayúscula): en la capacidad ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.