Chapter 4. Leveraging the Crowd

The previous two chapters are focused on the individual. In those chapters, I looked at communication between two individuals and between an artist and his or her audience and fans. I also looked at the needs of an artist. In this and the following few chapters, I look at using the enhanced connectivity made possible by the Internet to leverage larger groups of people. This includes the role of people who participate without being formally employed and paid for that purpose. I am very interested in the forces that seem to govern groups with a purpose.

This chapter mainly deals with one essay and the discussion on the Web and elsewhere of which it was a part. I present in print the flavor of what it was like to follow the discussion, reproducing some of the writings of others.

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