July 2012
Beginner to intermediate
240 pages
3h 52m
English
Content preview from Brilliant Business Plan
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Appendices
Appendix 1 – Business Plan template
Executive SummaryFor guidance see Chapter 9.
In writing the Executive Summary we need to address five key questions:
- Is there a market?
- Does the business have the products/services to win?
- Does the business have the people to make it happen?
- How much money will the business make?
- Where will the business go?
Description of the BusinessFor guidance see Chapter 3 and address the specific Business Plan Actions.
See also BUSINESS PLAN ACTION: Write a short statement (say 30 words max.) that makes it clear what your business is and what it does.
Our MissionFor guidance see Chapter 3 and address the ...
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