Brilliant Interview, 3rd Edition

Tough interview questions 123

not on features (‘It’s solid silver’) but on the benefits to them (‘It

will impress people’). So give them four or five benefits of the

pen (or notepad, or paperclip or whatever they’ve asked you to

sell them), and then finish, half jokingly, with a standard closing

technique: ‘Shall I put you down for two dozen?’ or ‘Would you

prefer it in black or red?’

Tell me a story

This is a semi-trick question. You’re supposed to demonstrate

whether you have a sufficiently logical mental approach to ask

for the question to be more specific before you answer it. So ask

the interviewer, ‘What kind of story?’ They ...