November 2012
Beginner
400 pages
10h 54m
English
Content preview from Broadcast Journalism, 6th Edition
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6 Conversational writing
‘Write like you talk. Tell me the story as though you were telling it to a friend. Remember talk to only one person at a time and try using the word “you.” Describe details visually for radio as though you were telling it to a blind person.’
– VALERIE GELLER, AUTHOR, CREATING POWERFUL RADIO creatingpowerfulradio.comgellermedia.com
When writing for broadcast, you often need to forget your literary aspirations. Unless you are writing a script for a considered and perhaps lengthy feature piece, such as ‘From Our Own Correspondent’ on BBC Radio 4 (www.bbc.co.uk/fromourowncorrespondent) you need to get the point of the story over quickly and crisply.
What may be clear and sparkling to the eye may be confused and ...
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