November 2012
Beginner
400 pages
10h 54m
English
Content preview from Broadcast Journalism, 6th Edition
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11 From 2-minute headlines to 24-hour news
‘Give us 22 minutes, we’ll give you the world’
– ONE-TIME SLOGAN OF NEW YORK RADIO STATION 1010 WINS
News programmes come in almost as many shapes ands sizes as the people who present them, from 60-second headline summaries to 24 hours of non-stop news. As broadcasting develops new forms of expression and the choice of programmes continues to grow, news is having to be marketed in increasingly diverse ways to continue to win audiences accustomed to greater choice.
With the Internet has come global ubiquity. And with cable and satellite television has come greater specialization. Viewers can now stay tuned to one channel all day without glimpsing a single headline, or watch wall-to-wall news if ...
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