28 Graphics and digital display visuals


Viewers consuming news both on the TV screen and online are accustomed to masses of information on display. They have the studio and presenter in their face. Then the reports and the live reporters at the scene and that endless rolling and zipping scroll of latest news, plus information about what they are looking at now, and next, plus the local time and the weather and the station logo so you know which of 200 news channels you are tuned to. Business channels like Bloomberg have the screen bombarded with visuals, graphics and text information. But that’s what their audience target expects and wants. A lot of money is spent on marketing research to get the overall look just right. The term ‘visuals’ ...

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